Learn about the team of experts that have put together SeniorCare.com.
Each is an outstanding member in their field and works to help seniors through their own unique expertise
Meet the Entire Team

Susan Baida

Co-founder and President, eCareDiary.com
Co-Founder and President

Susan knows first-hand the challenges of caring for aging parents and family with serious illnesses. While working full time, she helped care for her father-in-law who suffered from Parkinson's disease and faced the frustrations and stress that came with managing his care. That experience was the inspiration behind eCareDiary, as a way to help family caregivers cope with the challenges of care coordination.

She is considered a sandwich generation caregiver as she coordinates care not only for her aging mother and father but also her three young children under the age of 6.

Her experiences as a family caregiver made her realize that there is great opportunity for better online resources, a supportive community and educational information. Prior to eCareDiary, she was Vice President of Marketing for Starwood Hotels and spent the prior 15 years as a brand executive for Estee Lauder Companies and Avon, Inc. She redirected her career and is passionate about helping family caregivers and elders age with dignity.

As the Co-founder and President, Susan is responsible for day-to-day operations and marketing. She also oversees business development for eCareDiary's licensing services.

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